There are three elements to Three Counties, beyond just the three counties which give our organisation its
It is a long established (1797) agricultural society with charitable remit to promote agriculture, horticulture and arboriculture within Gloucestershire, Herefordshire and Worcestershire.
It is a professional and successful event organiser which achieves its charitable objectives through creating and hosting major shows including RHS Malvern Spring Festival (a partnership with the Royal Horticultural Society), Royal Three Counties Show, Malvern Autumn Show, CountryTastic, National Young Stars and Three Counties Farming Conference. HRH The Princess Royal is patron of Royal Three Counties Show and our events attract a footfall of 250,000 per year.
It is a thriving 90 acre showground based in Malvern which not only hosts events Three Counties’ own events, but which is hired out to third parties for exhibitions, conferences, animal shows, trade fairs and leisure events such as flea fairs, auctions and vehicle enthusiasts’ jamborees. The iconic Malvern Hills offer a unique backdrop to the showground, making us one of the most attractive showgrounds in the country. Over a million visitors a year come through the gates of the showground and it makes an annual contribution of £35 million a year to the local economy.